(Excerpts from the previous show in 2018)


Our purpose of exhibiting was to establish more presence of "Barbie" brands. We got over 100 leads from apparel/ fashion goods manufacturers, etc., which we are delighted with. There were wide variety of visitors this year and we expect to see even wider variety and many more visitors in 2019.

BANDAI NAMCO Entertainment INC.

More than 200 visitors from manufacturers and retailers got interested in our game characters. We are expecting 20 contracts out of them. This exhibition gave us the opportunities to meet up with licensees whose contacts we hadn't have, and we are very satisfied with the results.

Lisa Everfashion CORP.

We conducted 55 meetings during the show, and are now following up with 30 potentials from stationery/apparel manufacturers, printing companies, and licensing agents. The total sales amount is expected to reach USD 2 million. We will exhibit at the show in 2019 again.

SweetMonster CO., LTD.

We had 20 meetings with manufacturers, game developers, licensing agents, etc. They were not only from Japan but also from China, Hong Kong, Taiwan and Colombia. We estimate approx. JPY 55 million of orders. The online matching system was very helpful. We will definitely exhibit at the next show.

Please refer to the following URL for details on the counting method.

*1 The numbers of visitors include those of other concurrent shows in CONTENT EXPO TOKYO.

Show Management supports you set up appointments using the Online Matching System and have meetings with visitors at your booth.

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The numbers of exhibitors (including co-exhibitors), net exhibit space and visitors in 2019 are forecasts. These numbers may differ from the actual numbers at the show.

*1 The numbers of visitors include those of other concurrent shows in CONTENT EXPO TOKYO.
*2 “Largest” in reference to the exhibitor number and the net exhibit space of trade shows with the same concept.